3D technology is being used more and more in movies and in TV sets. Designers are hoping to launch 3D glasses as something fashionable so they can make money from this growing business.
3d glasses 2
Some think it's the next
must-have accessory for
movie buffs. At the cinema, why wear those free plastic
specs that someone else has used already, when you can buy your own 3D glasses?
Designers like Oakley and Calvin Klein hope consumers will pay up to US$180 a pair to be trendsetters. It's the next step in the personalisation of 3D entertainment. It's already a growing format for movies including the blockbuster 'Avatar'.
Master system 3d glasses
Now, electronics companies are offering 3D TV sets for the home. But they may supply 3D glasses that work only with their products, not in cinemas, which would make those stylish designer glasses of limited use.
3D
Just as with
the advent of home video recording when VHS battled and
triumphed over Betamax, there could be
a format war looming over 3D glasses. Designers hope they're
tapping intoa fashion-conscious market but
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